Drs. Kristina and Peter Gerstzen of Squirrel Hill recently hosted a fundraiser for Gilda’s Club Western PA. that doubled as a special launch party for those in the local medical community, to introduce the new online shopping service CancerBeGlammed.com.
The site, created by Lisa Lurie and Ellen Weiss Kander of Squirrel Hill, and born from their own illnesses and recovery, was very well received. It’s based on the belief that cancer can be survived in comfort and style, and that a little "glam" on the outside goes a long way towards helping women feel better on the inside.
CancerBeGlammed.com provides easy access to stylish, yet practical clothing and other necessities and niceties, as well as pampering gifts for women in recovery. Lurie and Kander also developed a Style Guide for dealing with the side effects of cancer treatment and a Checklist of items women will need in recovery. The site hosts a blog encouraging women to share their personal insights about their "must-have" products and will give a portion of its proceeds to cancer support organizations.